Health Food
November 11th, 2009 | 
Author: The XXI century: the century of Health Nutrition
Nutrition today means much more than just the basic nutrients argue that dogs and cats need. It also means responsible for their health and wellbeing and provide them a longer life.
Basic Nutrition:
1. The body build and maintain
2. Energy supply
Health Food:
3. Educate and prevent
4. Feed and care
In forty years, three major phases followed each other Until 1980 it was just to ‘eat’. From 1980 they started to deal with the ‘feeding’ of the animal:
* They wanted to build and maintain the organism
* And energy supply. It took into account two parameters: the age and activity level of the animal.
Between 1997 and 2000 arose the concept of Health Food:
* Feeding is prevented
* And also provide feed.
* This concept takes it into account four parameters: the age and activity level of the animal, of course, but also the variety, size and physical condition. Royal Canin, one of the biggest players in the field of health food in Europe.
As a result of this inevitable cultural evolution to modern and well-informed consumers of their beloved animals only your diet that is best for their health and longevity.
The dynamics of health food, the strategic battleground of Royal Canin, can be summarized in three points:
* Faster innovate
* Developing products that are increasingly better targeted and better performance,
* The people who professionally deal with animals a high added value.